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Sunday, January 18, 2009

"Smile! Polaroid is saved!!!"

A businessman plans to rescue the abandoned format for the sake of art.
Emily Dugan reports (Sunday, 18 January 2009)

For a generation, the Polaroid camera gave near-instant pleasure to millions of users around the world, chronicling everything from births and weddings to the downright explicit. But when digital photography came along in the 1990s – with instant images and the ability to edit and delete pictures before they see the light of day – Polaroid was doomed, its iconic white-framed snaps apparently defunct.

When Polaroid announced last February that it would stop production of its instant film, it seemed the much-loved camera was gone forever. But within weeks, a group of users had started a global campaign for the format to return. And now, thanks to an unlikely saviour, their pleas have been heard.

Click here for the entire article.


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